DV8 Web · Paid media

Ad copy for all nine

Primary text, headlines and descriptions for Meta, plus Google Demand Gen and Search. Every line is counted against the real platform limit, and every field has a copy button so you can paste straight into Ads Manager.

Read firstMetaGoogle Demand Gen Google SearchAudiencesSetup The nine adsThe concepts

Two guardrails for launch

You are launching now and neither of these stops you. They are the two numbers to keep an eye on, both found in the landing page code while writing this copy. The lead flow and automation are a separate job already on the list.

1. Keep daily spend under about $150 until the ceiling is raised

There is a hard spend ceiling of $10 a day on the test, enforced before any paid AI call. A completed free verdict costs $0.105 and a full unlock costs $0.305 all in. So the funnel stops at roughly 95 free verdicts, or about 32 full email leads, whichever comes first.

Past that, every single person your ads send lands on "We are at capacity for today". They still get an email capture, so it is not a disaster, but you are paying for clicks that get a degraded experience and a much worse conversion rate.

What it means for launch. At a $1.50 to $2.00 cost per click you hit that wall somewhere around $150 to $250 a day. So launch at $50 to $100 a day and you will never touch it. The day you want to scale past that, tell me and I will raise the ceiling first, otherwise the extra budget buys a closed door.

2. Launch on Landing Page Views, not Leads

The unlock step is an email gate and it pushes a real lead into GoHighLevel tagged ai-invisibility-test. That is your conversion. But no pixel event fires when it happens, so Meta has no idea it happened and cannot optimise toward it.

Right now the best you can do is optimise for Landing Page Views, which will buy you cheap clicks from people who never run the test. Add a Lead event on successful unlock and a ViewContent when the free verdict lands, and the same budget starts finding people who actually finish.

That is fine for launch, it is what you would do with a cold pixel anyway. When we build the lead flow and automation, the pixel events and the Google Ads conversion get wired in the same pass, and that is the moment to switch the objective over to Leads.

Meta, Instagram and Facebook

Three primary text options per ad: a short one built to fit before the "See more" cut, a medium one, and a longer story version for warmer audiences. Three headlines and two descriptions each. Character counts are against Meta's recommended limits, not the hard maximums, because anything past the recommendation gets truncated on mobile.

The Answer / Desk

answer_desk.mp4 · CTA button: Learn more

Primary text 1 (fits before See more)94/125
Your customer asked AI who to call last night. It gave three names. Yours was not one of them.
Primary text 2
They do not scroll to page two any more. They ask once, and they call whoever gets named. Find out in a minute if that is you.
Primary text 3
Nobody is searching for you the way they did in 2019. They open ChatGPT, ask who the best in town is, and call the first name it says. We will ask it about your business, live, and send you exactly what it said. Free, about a minute, no card.
Headlines
Headline 121/40
Did AI say your name?
Headline 223/40
Three names. Not yours.
Headline 324/40
Ask AI who it recommends
Descriptions
Description 118/30
Free test, no card
Description 220/30
Takes about a minute

The Answer / Workbench

answer_bench.mp4 · CTA button: Learn more

Primary text 1 (fits before See more)61/125
Three contractors were in that answer. None of them were you.
Primary text 2
A homeowner asked AI who to call for the job you do. It named three companies. We can tell you in a minute whether you were one.
Primary text 3
You can be the best trade in town, fully booked, five stars across the board, and still not exist to the thing your customers now ask first. We put your business in front of GPT-5, Claude and Gemini and send you what came back. Free.
Headlines
Headline 130/40
Three names. None of them you.
Headline 229/40
Is AI sending them elsewhere?
Headline 326/40
See what AI says about you
Descriptions
Description 120/30
Free, about a minute
Description 216/30
No card required

The Dare

dare.mp4 · CTA button: Learn more

Primary text 1 (fits before See more)58/125
Open ChatGPT. Type your trade and your town. We will wait.
Primary text 2
Do not take our word for it. Open ChatGPT right now, type your trade and your city, and see whether it says your name. Most owners only do this once.
Primary text 3
Go and try it. Type the exact thing your customer would type, then look at the answer. If your name is not in it, that is not a small problem, that is your next ten years of new business going somewhere else. The full test is free and takes a minute.
Headlines
Headline 123/40
Go on. Ask it yourself.
Headline 234/40
Type your trade. See what happens.
Headline 313/40
We will wait.
Descriptions
Description 116/30
Free test inside
Description 214/30
Under a minute

Autocomplete

autocomplete.mp4 · CTA button: Learn more

Primary text 1 (fits before See more)82/125
AI already has a shortlist for your industry. You are either on it or you are not.
Primary text 2
Ask AI for the best in your town and it returns three names, fast, with no debate. There is no page two to climb to any more. Find out for free whether you made the list.
Primary text 3
There used to be ten blue links and a fighting chance. Now there are three names and a full stop. We will show you the exact shortlist AI gives for what you do, in your city, and whether you are on it. Free, about a minute.
Headlines
Headline 134/40
AI has a shortlist. Are you on it?
Headline 224/40
There is no page two now
Headline 327/40
See your local AI shortlist
Descriptions
Description 113/30
Free, no card
Description 217/30
See the shortlist

0 of 3

judges.mp4 · CTA button: Learn more

Primary text 1 (fits before See more)94/125
We ask GPT-5, Claude and Gemini about your business, live. Most local businesses score 0 of 3.
Primary text 2
Three models. One question. We ask GPT-5, Claude and Gemini the exact thing your customer types, and show you which ones named you. Free, takes about a minute, no card.
Primary text 3
This is not an audit, a PDF or a sales call. We send one real question to GPT-5, Claude and Gemini while you watch, and you see the answers land. Then you know whether AI recommends you or the company down the road. Free.
Headlines
Headline 128/40
What is your score out of 3?
Headline 230/40
GPT-5, Claude and Gemini, live
Headline 322/40
Watch all three answer
Descriptions
Description 113/30
Free, no card
Description 219/30
Results in a minute

The Roll Call

rollcall.mp4 · CTA button: Learn more

Primary text 1 (fits before See more)84/125
We asked AI for the best in your town. Scroll all you want, you are not on the list.
Primary text 2
There is a list of businesses AI names when someone asks about your industry in your city. It is short, it updates, and nobody tells you whether you are on it. We will.
Primary text 3
Somewhere there is a list. AI reads it out every time someone asks who the best in your town is, and the names on it get the call. You have never seen this list and nobody sends you a report about it. We will show you yours, free, in about a minute.
Headlines
Headline 120/40
Are you on the list?
Headline 225/40
The list nobody shows you
Headline 323/40
See your town's AI list
Descriptions
Description 120/30
Free, about a minute
Description 216/30
No card required

The Redaction

redaction.mp4 · CTA button: Learn more

Primary text 1 (fits before See more)38/125
You did not close. You got edited out.
Primary text 2
Your reviews are good. Your work is good. And somewhere between the question and the answer, your name stopped appearing. Find out for free whether AI still knows you exist.
Primary text 3
Nothing went wrong. You did not lose a bidding war or get undercut. You simply stopped showing up in the answer, quietly, and no report told you. We will ask AI about your business live and show you exactly what it said. Free.
Headlines
Headline 131/40
You did not lose. You vanished.
Headline 220/40
Still in the answer?
Headline 320/40
Did AI edit you out?
Descriptions
Description 120/30
Free visibility test
Description 216/30
Takes one minute

Two Lists

twolists.mp4 · CTA button: Learn more

Primary text 1 (fits before See more)87/125
The van wrap, the flyers, the ads. And one chat box quietly deciding who gets the call.
Primary text 2
You pay for the website, the Google ads, the van wrap and the little league sponsorship. Your customer asks one question in one box. Guess which one decided.
Primary text 3
Add up what you spend a year on being found. Now count how many of your last ten customers asked AI before they called you. One of those two columns is winning and it is not the one you are funding. Free test, about a minute.
Headlines
Headline 123/40
One of these is winning
Headline 224/40
Where they actually look
Headline 330/40
Is your marketing aimed right?
Descriptions
Description 113/30
Free, no card
Description 219/30
See where you stand

No Signal

nosignal.mp4 · CTA button: Learn more

Primary text 1 (fits before See more)39/125
Searching for your business. Not found.
Primary text 2
Your competitors are not having this problem. We ask the three big AI models about your business, live, and send you exactly what they said. Free, about a minute, no card.
Primary text 3
There is a version of your business that lives inside these models, and it decides whether you get recommended. For a lot of local companies that version is simply blank. We will show you yours. Free, no card, about a minute.
Headlines
Headline 118/40
Business not found
Headline 223/40
AI has no record of you
Headline 323/40
Does AI know you exist?
Descriptions
Description 116/30
Free test inside
Description 214/30
Under a minute

Google Demand Gen

This is where the same nine videos go on the Google side. It runs them on YouTube Shorts, Discover and Gmail, and it is the closest thing Google has to the Meta feed. Mix and match, Google will assemble the combinations.

Headline 122/40
Does AI recommend you?
Headline 224/40
Ask AI who it recommends
Headline 323/40
Free AI visibility test
Headline 427/40
Is your business invisible?
Headline 522/40
What does ChatGPT say?
Long headline 183/90
We ask GPT-5, Claude and Gemini about your business, live, and show you the answers
Long headline 278/90
Your customers ask AI who to call. Find out for free whether it says your name
Long headline 384/90
Three AI models. One question. See whether you are recommended or your competitor is
Description 178/90
Free test, no card, about a minute. Watch three AI models answer in real time.
Description 285/90
Your next customer asks AI first. Find out whether AI recommends you or someone else.
Description 382/90
No SEO jargon and no guessing. We ask the models live and show you what came back.
Description 478/90
Takes about a minute. No login, no card, no sales call unless you ask for one.
Description 588/90
See the exact shortlist AI gives for your trade in your town, and whether you are on it.
Business name7/25
DV8 Web

Google Search

A responsive search ad, fifteen headlines and four descriptions. Be realistic about this one: almost nobody is searching "AI visibility test" yet. Search will be low volume and high intent, so treat it as a cheap always-on net rather than a growth channel. The video money should go to Demand Gen.

Headline 122/30
Does AI Recommend You?
Headline 223/30
Free AI Visibility Test
Headline 322/30
Is ChatGPT Naming You?
Headline 426/30
AI Search Visibility Check
Headline 526/30
Ask AI About Your Business
Headline 623/30
Get Found In AI Answers
Headline 720/30
AI Invisibility Test
Headline 816/30
See What AI Says
Headline 922/30
Free, Takes One Minute
Headline 1027/30
Rank In AI, Not Just Google
Headline 1124/30
GPT-5, Claude And Gemini
Headline 1224/30
Your AI Visibility Score
Headline 1323/30
Local Business AI Check
Headline 1417/30
No Card, No Login
Headline 1517/30
Run The Free Test
Description 184/90
We ask three AI models about your business live and show you exactly what they said.
Description 285/90
Free test, about a minute, no card. Find out if AI recommends you or your competitor.
Description 381/90
Your customers ask AI before they call. Make sure the answer has your name in it.
Description 482/90
Built by an operator with 25 years in e-commerce and paid media, not a sales team.
Display path 17/15
ai-test
Display path 24/15
free

Keyword themes

Core intent
ai visibility testdoes chatgpt recommend my businessis my business on chatgpthow to get my business on aiai search optimizationgenerative engine optimization
Category
geo agencyai seo agencyai search marketingllm seoai overview optimization
Pain
business not showing up on aichatgpt not recommending my businesshow to rank in ai answersget cited by chatgpt

Negatives, add on day one

jobscoursefree toolsloginchatgpt loginhow to use chatgptwhat is chatgptdownloadapistudentsalarytutorial

Without these you will pay for students, job hunters and people looking for the ChatGPT login page. That is where a small search budget goes to die.

Audiences, and what to say to each

You said you are pushing this to some of your audiences. The copy above is written cold. These are the adjustments per audience, because the same ad should not be talking to a stranger and to a client the same way.

Cold local business owners

Interest and geo targeted, never heard of DV8. The biggest pool and the cheapest clicks.

CreativeAutocomplete, 0 of 3, Roll Call
AngleLead with the loss, not with us. They do not know or care who DV8 is yet, so the ad has to be about their business, not our service.
Primary text
Ask AI who the best in your town is. It will give three names. If yours is not one of them, that is not a ranking problem, that is your phone not ringing. Free test, about a minute.
Headline21/40
Did AI say your name?

Website visitors and video viewers

Retargeting. They have seen the site or watched 25% of an ad.

CreativeTwo Lists, The Redaction
AngleThey already understand the problem, so stop explaining it and start talking about money and about running the test.
Primary text
You have already seen the problem. The test takes about a minute, costs nothing, and you will know exactly where you stand with all three models.
Headline23/40
You looked. Now run it.

Existing clients and your list

Client list upload and lookalikes off it. Small, warm, highest value.

CreativeThe Answer / Desk, The Answer / Workbench
AngleThese people trust you already. Do not sell, just tell them there is a new thing to check and that you checked it for them.
Primary text
We have started running this for every client. It takes a minute and it tells you whether the three big AI models recommend you by name. Yours is ready when you are.
Headline27/40
We ran this for you already

Lookalike off the free test completers

Build this once 100 people have run the test. The single highest value audience you will have.

CreativeWhatever is winning at that point
AngleDo not build this yet. Run the others first, collect completions, then let Meta find more of the people who actually finished the test rather than the people who merely clicked.

Setup

Where to send the traffic

All of it goes to the free test, never the homepage. That page is the conversion event.

Meta
https://www.dv8web.com/ai-invisibility-test?utm_source=meta&utm_medium=paid&utm_campaign=ai-invisibility&utm_content=REPLACE

Google
https://www.dv8web.com/ai-invisibility-test?utm_source=google&utm_medium=cpc&utm_campaign=ai-invisibility&utm_content=REPLACE

Replace REPLACE with the ad name, exactly as the file is named, so you can tell which of the nine is actually working: autocomplete, judges, rollcall, redaction, twolists, nosignal, dare, answer_desk, answer_bench.

How to structure the test

One campaign, one ad set, all the creative in it. Do not build nine ad sets. Let Meta find the winner on a single budget, otherwise you split your data nine ways and none of them ever leave the learning phase.

Start on Landing Page Views, not Leads, until the fix above is in and you are seeing roughly 50 lead events a week. Then switch the objective.

Give it four or five days before you judge anything. Cutting creative on day two is the most expensive habit in paid media.

The trademark question

Several lines say ChatGPT by name. Referring to a product by its real name in order to talk about it is normally fine on both platforms, and it is the single most recognisable word in the whole offer, so it is worth using.

If Google disapproves an ad for trademark use, swap that headline for one of the ones that says "AI" instead and the rest of the ad keeps running. That is exactly why there are three headline options for every ad rather than one.