AI Invisibility Test

The two live action spots

Plate generated in Veo 3.1 from the stills you green lit, then trimmed and finished here. The type is ours, not the model's.

The Answer / Desk

8.0s

Locked off plate from Veo, our typography composited on top. The laptop and the steam are generated; every word you read is ours.

Your customer just asked AI who to call. → It did not say your name.

Note. The screen in the plate is deliberately just a glowing prop. Veo could not hold legible text past about six seconds, so the message lives in the type layer instead. That also means the copy is editable forever without paying to re-render the video.

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The Answer / Workbench

7.2s

Same technique, trade specific. The light shifting across the bench is genuinely generated motion, not a Ken Burns fake.

Three contractors in that answer. → None of them were you.

Note. Trimmed at 4.2 seconds because Veo began hallucinating a wooden post into the left of frame around the five second mark. Worth knowing as a general rule: the back half of an eight second generation is where artifacts arrive.

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The Dare

The one you picked, now moving.

The Dare

9.0s

The one you already picked. Types the instruction, then goes silent and makes the viewer do it.

OPEN CHATGPT. TYPE YOUR TRADE AND YOUR CITY. / we'll wait. → Did it say your name?

Note. The two seconds of dead air before the payoff are the whole ad. Do not let anyone fill them with music.

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Six more in the same family

You said The Dare was easy to make, so these are all built the same way: code, not camera. Each is a different mechanic rather than a different headline, so they can run against each other as a genuine test instead of six versions of one idea.

Autocomplete

New8.0s

A search field types itself and the results fill in underneath with three competitors. The fourth row is you, greyed out and unlisted.

AI already has a shortlist. You are not on it.

Note. The strongest of the six. It shows the loss rather than describing it, and the fourth row lands like a slap. Swap the three competitor names per city and this becomes a local ad instantly.

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0 of 3

New8.0s

GPT-5, Claude and Gemini report in one at a time, each with an orange cross. Then the score.

0 of 3. That is your AI visibility score.

Note. This is literally the output of the free test, which makes it the most honest ad in the set and the best one to run to a cold audience. It also explains the product without a single word of explanation.

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The Roll Call

New8.5s

Seventy local business names scroll past at speed, then stop dead.

We asked AI for the best in your town. → Scroll all you want. You are not on this list.

Note. Motion is the hook here, it stops the thumb before any words are read. The names are generated from a word list, so a Palm Beach version and a Lafayette version are one line of code apart.

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The Redaction

New7.6s

An AI answer sits on the page listing four businesses. A black bar sweeps across and removes one of them. Yours.

Somewhere along the way, you got edited out.

Note. The quietest and most sinister of the six. Reads instantly with no sound and no explanation, which is exactly what you want in a feed.

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Two Lists

New7.4s

Left column fills with everything the owner already pays for. Right column has one thing in it.

One of these columns is winning.

Note. The only one of the six aimed at the wallet rather than the ego. Best performer for a retargeting audience who already know who you are.

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No Signal

New7.8s

Broadcast failure aesthetic. Scan lines, a terminal box, a search that returns nothing.

SEARCHING FOR: YOUR BUSINESS NAME → NOT FOUND

Note. Most stylised of the set and the one most likely to be mistaken for a system message, which is precisely why it stops the scroll. Use sparingly, it wears out fastest.

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Why this matters more than the seven videos

None of these were rendered by an AI video model. They are drawn frame by frame from a script, which has three consequences worth more than the clips themselves.

Variants are free. A Jupiter plumber version and a Lafayette roofer version are a list of strings, not a new render. We can produce a personalised ad per trade, per city, or per prospect, at no cost per unit.

Nothing can go wrong in the type. No warped letters, no drifting words, no re-rolls hoping the model spells it right this time.

Edits are instant. If a headline underperforms, changing it is one line and a thirty second re-render, not another generation spend.

What I would run first

Open with Autocomplete and 0 of 3. Autocomplete shows the loss instead of describing it, and 0 of 3 is literally the product's output, so it explains the offer without a word of setup. Those two carry the cold audience.

Roll Call is the thumb stopper. Motion before meaning. Use it to buy cheap reach at the top, then retarget with Two Lists, which is the only one aimed at the wallet.

The two live action spots are your brand pieces. More expensive per second and slower to change, so treat them as the ones that make DV8 look like a real agency rather than the ones that carry volume.

Point all nine at the free test, not the homepage. That page already carries the pixel and it is the conversion event.

One thing to decide

These are 9:16. That is right for Reels and Stories, which is where the reach is. Feed prefers 4:5 and Meta will letterbox a vertical if you run it there. Because the six typography ads are code, native 4:5 and 1:1 versions are a re-render rather than a rebuild. Say the word and you will have all three ratios.

They are silent on purpose. Add trending audio in app when you post organically. For paid, silent with the type doing the work is the right call.